Strategic Marketing Manager, Full-time Full-time Job

For 50 years, Brooks Rehabilitation , headquartered in Jacksonville, Fla., has been a comprehensive source for physical rehabilitation services. As a nonprofit organization, Brooks operates one of the nation’s largest inpatient rehabilitation hospitals in the U.S. with 160 beds, one of the region’s largest home healthcare agencies, 40 outpatient therapy clinics, a Center for Inpatient Rehabilitation in partnership with Halifax Health in Daytona Beach, the Brooks Rehabilitation Medical Group, two skilled nursing facilities, assisted living and memory care. Brooks will treat more than 60,000 patients through its system of care each year. In addition, Brooks operates the Clinical Research Center, which specializes in research for stroke, brain injury, spinal cord injury and more to advance the science of rehabilitation. Brooks also provides many low or no cost community programs and services such as the Brooks Clubhouse, Brooks Aphasia Center and Brooks Adaptive Sports and Recreation to improve the quality of life for people living with physical disabilities. Brooks Rehabilitation proudly employs over 2,500 clinicians and staff across the state of Florida. We are looking for exceptional people to join our culture of caring and bring our mission to life.

Brooks Rehabilitation is seeking a dynamic and creative Strategic Marketing Manager to serve as a key member of the Integrated Marketing Communications team. The Manager is responsible for developing marketing strategy for Brooks Rehabilitation’s system of care as well as all aspects of planning, executing, reporting and refinement of the marketing roadmap. The individual is an expert bridging multiple content forms and channels who supervises a digital team. They should be eager and passionate about healthcare and can handle multiple projects and deadlines in accordance with brand standards and timelines. The individual will thrive in a dynamic work environment and has excellent people skills. The successful candidate should be highly organized, able to create compelling and engaging campaigns that tell the Brooks story and be able to process, present and analyze data.

Responsibilities:

• Develops the marketing roadmap for the enterprise, divisions and programs for all markets in support of the Brooks strategic plan. Creates, executes and optimizes digital and out of home campaigns leveraging compelling content.
• Cultivates intimate knowledge of market dynamics, including market share and demographics, competitive environment, product line research, physician environment and technology.
• Builds and maintains marketing budgets aligned with business objectives and reports to stakeholders on actual, budgeted and forecasted projections in both spend, demand and return on ad spend on regular basis. Manages divisional campaign budgets and optimizes campaigns for overall ROI.
• Manages and develops the digital marketing team; sets and maintains clear specific, measurable and actionable goals for the team members.
• Reviews current strategic marketing practices and recommends emerging approaches.
• Provides analytics on effectiveness of marketing channels.
• Recommends and executes improvements based on results. Conducts research and develops content for proposals and presentations for strategic marketing initiatives supporting organizational goals. Leads effort for web page optimization, personalization and other forms of campaign testing.
• Oversees strategy and execution of all web platforms to include optimizing the user journey, SEO and organic content strategies. Manages online brand reputation strategy including customer reviews, responses and triage.
• Innovatively recommends, coordinates and develops creative content for digital channels and campaigns. Implements lead generation strategies.
• Manages external agency partners for advertising, branding and strategy support.
• Communicates with organizational leadership and key stakeholders in order to achieve successful goal planning, brand stewardship and strategic execution.

Qualifications:

• Degree in marketing is preferred
• Master’s degree desired, but not required
• At least seven years of experience in strategic marketing, digital initiatives and market strategy to support new growth and brand building
• Healthcare experience a plus

Skills

• Communications/Writing/Campaign Development Skills: Excellent communication skills, both verbal and written. Ability to make effective presentations to various stakeholders and to create campaigns and messaging for both digital and out of home campaigns.
• Management/Organizational Capabilities: Ability to supervise and help staff thrive within the organization and grow as a professional. Ability to plan and manage projects independently, work in a fast-paced environment, navigate multiple priorities with superior attention to detail and meet deadlines. Passion for high-quality outputs.
• Customer Focus: Dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with the customers in mind; established and maintains effective relationships with customers and garnishes their trust and respect. Ability to engage effectively with a multitude of stakeholders. Can quickly find common ground and solve problems for the good of all; can represent his/her own interests and yet be fair to other groups.
• Creativity and Innovation: Comes up with new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Priority Setting: Spends his/her time and the time of others on what's important; can quickly sense what will help or hinder accomplishing a goal; eliminates roadblocks; creates focus.
• Decision Quality: Makes good decisions based upon a mixture of analysis, wisdom, experience and judgment; sought out by others for advice and solutions.
• Drive for Results : Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; bottom-line orientated; steadfastly pushes self and others for results.
• Reporting & Financial Acumen: Develops and adheres to budgets for the department, stakeholders and organization. Creates and analyzes campaign or objective reports. Initiates improvements based on analysis and experience.
• Ethics and Values: Adheres to an appropriate and effective set of core values and beliefs during both good and bad times; acts in line with those values.
• Technical Expert: Understanding of marketing strategies and tactics; Website content management, WordPress a plus. Applied knowledge in Search Engine Optimization tactics and execution; Experience with using email marketing platforms. Familiarity in marketing automation and email campaign generation, CRM platforms; Google My Business. Possess expert level understanding and use of SEO software such as AHREFS, ScreamingFrog, Google Analytics, Google Console, Google Tag Manager and others.
• Continuous learning: Stay educated and up-to-date on current trends and best practices for social and digital marketing, and bring forward new ideas that benefit Brooks. Continually strive to improve efficiency and functionality of digital marketing vehicles and capitalize on innovation and technological advancements.

Location: Brooks Rehabilitation Hospital at 3599 University Blvd South, Jacksonville, FL 32216

Thriving in a culture that you can be proud of, you will also receive many employee benefits such as the following:

• Competitive Pay
• Comprehensive Benefits package
• Vacation/Paid Time Off
• Retirement Plan
• Employee Discounts
• Clinical Education and Professional Development Programs