Sales & Marketing Director Full-time Job

OVERVIEW:

As the Director of Sales and Marketing, you will be the face of our community by representing the Palm Beach Memory Care Community as an Alta brand to educate the general community about our amazing services and amenities, partner with referral sources, and host events on site and off site. You will also be expected to make appointments/tours to key referral sources weekly. Must be comfortable speaking in front of professionals, giving presentations to large audiences, and working intimately with potential residents and their families. The Director of Sales and Marketing is a dynamic and inspirational sales leader who can effectively manage time to meet weekly and daily goals. You will be working both internal sales with making calls to lead database, giving customized tours, scheduling next steps, and working with community team members to assist with the sales process, promptly following up with Senior Advisors immediately. Responsible for driving community success through achieving budgeted sales and census targets. A sales centric person who can bring results by solving barriers for families and their loved ones.

RESPONSIBILITIES:

• This individual is responsible for fulfilling leasing and move in goals monthly.
• The Sales and Marketing Director is expected to maintain positive image of the community with referral sources, residents, and staff personnel.
• Schedule, organize and conduct tours with prospective residents and professional providers of care.
• Respond and follow-up with all referral sources within 2 hours to include but not limited to walk-ins, phone ins and mail-outs timely.
• Create, plan, and implement with the Administrative Staff for all events to bring in prospective residents; such as, but not limited to seminars, speakers, themed events, and family nights.
• Maintain a working knowledge of all software programs & internet platforms including email.
• Manage move ins and move outs to achieve maximum revenue.
• Media and Marketing Planning Implementation.
• Work closely with the Executive Director and Regional Director of Sales in development and implementation of the quarterly marketing plan.
• Create and implement a strong monthly community outreach program.
• In consultation with Executive Director and HR, hire, train, discipline departmental employees in accordance with Palm Beach Memory Care policies.
• Keep Executive Director informed of all sales activity daily.
• Communicate any special needs of the incoming resident to the appropriate personnel.
• Assure that staff investigates every alternative before closing a lead.
• Keep informed of all trends, developments, concepts, and techniques in his/her field that affect product.
• Understand the need of the senior and the aging process.
• Maintain and work an active, meaningful waitlist.
• Plan and implement special events monthly which prospects attend.
• Update competitive analysis quarterly.
• Maintain confidentiality for of all pertinent information.
• Comply with all Palm Beach Memory Care policies, state, and federal regulations.
• Interact professionally and effectively with all levels of the organization, residents, family members, etc.
• Follows guidelines for dress code and wears name badge daily.
• Perform other duties as assigned.

QUALIFICATIONS:

EDUCATION / EXPERIENCE:

• MUST HAVE SENIOR LIVING EXPERIENCE
• Bachelor’s degree from a four-year college or university preferred, or one to two years’ experience and or training, or equivalent of education and experience.

WORK ENVIRONMENT: 60 Apartments; 72 Bed License Memory Care Community

This job operates in a professional office and senior living environment. This role routinely uses standard office equipment.

• Able to concentrate with frequent interruptions.
• Able to work under stress and in emergency situations.
• Able to work under conditions that require sitting, standing, walking, reaching, pulling, pushing, and grasping.